Every month, we run these checks for you.
The checks are the engine of the service. Each one turns into a specific change to your site; once it's made, we measure again the next month. The AI and data tools the checks run on are paid for by us and included in your plan. You don't buy tools, and there are no separate API bills.
AI chatbots
- AI visibility check
- 15 customer questions put to ChatGPT, Claude, Perplexity and Gemini: how many answers name you, and whose sites they cite. Where you're not named, we write a page that answers that question.
- What AI says about you
- Whether AI has your business right: what you do, where, who to contact. Anything wrong gets fixed at the source.
- Topic map
- For each topic, which businesses AI ties together. A topic you're not yet tied to is the next page to write.
- AI crawler visits
- Which AI crawlers read your site in the last 30 days, and which pages. We make sure crawler rules aren't shutting them out.
Google's answer box
- AI Overviews and AI Mode
- For your important searches, whether the AI summary at the top of Google cites your site, and who it cites instead. We tune the summary at the top of each page so Google has something to quote.
Google search
- Keyword research
- Real monthly search volume, ranking difficulty, and the terms that are one step from the top. Terms already on page 1 but not yet in the top 3 come first.
- Search Console
- Clicks, impressions and ranking distribution every 28 days, compared with the month before.
- Indexing and entity
- Whether every page is indexed by Google, and whether Google recognizes your business as an entity. Unindexed pages get fixed; wrong facts get corrected.
- Peers and links
- Which terms your peers rank for, who links to you, who mentions you, and your Google reviews. We fill the topics you're missing and get you into the directories AI cites.
Your site
- Site health
- Speed, SSL, page titles, structured data, sitemap, crawler access, up to 25 pages. Errors get fixed the same week.
- Notify Bing
- Changed pages go straight to Bing, so Microsoft Copilot reads them sooner.
- Draft check
- Pages waiting for your approval get a final content and markup check before they go live.